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How Search Engines Work

Published February 28th, 2010 in Learning Center, Webinars | No Comments »

 
 
  SEMPO, and SEMPO sponsor, Search Engine Strategies, are pleased to present this sponsor-produced webinar designed to provide valuable information and insights about the search marketing industry.  

How Search Engines Work

When: Tuesday, March 9, 2010
Time: 12:00 p.m. Eastern (9:00 a.m. Pacific)
Where: Online Web Conference
How: http://register.webcastgroup.com/l3/?wid=0720309105095
Cost: Free
Who Should Attend: Executives, in-house marketers, SEMPO clients and prospects

There’s a lot of guesswork in the SEO community when it comes to understanding how search engines work. This can often hinder search engine optimization efforts because your SEO vendor may actually be practicing on you.

So if you had a better understanding of how search engines really work yourself, it would be easier to accept sound advice and true best practice when it comes to improving your ranking. Mike Grehan is a recognized international expert in the field of SEO. He has written books and white papers which have helped explain the process of information retrieval on the web in easy to understand terms to tens of thousands of online marketers.

In this free webinar he will debunk many uninformed theories about what happens when search engine crawlers visit your web site and what happens after that. Crawling and indexing billions of pages on the web is a nontrivial and very complex task for search engines such as Google. But for years Grehan has used simple examples and analogies to help marketers get a better grasp of the process and how to better develop their web sites to achieve truly optimized results.

During this session you’ll become much more aware and confident in your knowledge of:

  • How search engines crawl the web
  • How search engines catalogue the data and index documents
  • How to create keyword rich web pages for easier and more relevant indexing
  • How search engines use linkage data and social network analysis to rank and retrieve documents
  • How search engines are introducing newer file types such as video in blended search results
  • How end user behavior influences search engine results
  • How social media plays a role in sending “new signals” to search engines
  • How this new decade and the new information retrieval techniques may advance beyond the HTTP protocol

Simply put, this webcast will put you miles ahead of your competition (and maybe even your SEO vendor) by improving your understanding of information retrieval and how its future development will change digital marketing.

To complete the online registration form, and to learn more about SEMPO’s webinars, please click here.  The space is limited, so register today!

Information about how to attend this webinar session will be emailed directly to you upon registering.  Please note that the audio portion of the webinar will come through your computer speakers or headset – a conference bridge will not be used.

If you have any questions, please contact info@sempo.org.

Regards,
SEMPO Education Committee
and
SEMPO Board of Directors

  
 
SEMPO Inc. 401 Edgewater Place, Suite 600, Wakefield, MA 01880
Contact SEMPO at info@sempo.org or 781.876.8866.
www.sempo.org.home
 
 
 
  Copyright 2010 SEMPO

 

 
 
 
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Maximize Search Marketing Opportunities with Bestselling Author Bill Hunt

Published January 29th, 2010 in Events | No Comments »

SEMPO AZ  February Event

Maximize Search Marketing Opportunities with Bestselling Author Bill Hunt

Wednesday, February 24th, 2010

5:30-7:30pm

SkySong
1475 N. Scottsdale Road, Convergence Room #129
Scottsdale, AZ 85257

REGISTER TODAY – http://sempoaz.eventbrite.com/

Join us at 5:30pm for networking and enjoy two free drinks!

Leveraging over 15 years of global search experience, Bill will review the current state of search marketing and his view of the future. Bill will talk about the things advertisers and agencies should be doing today to leverage the eventual upturn in the global economy to increase their business and client opportunities. He’ll also take a closer look at the synergies with other forms of marketing and how to maximize the real opportunities of search marketing to gain a larger share of mind of senior executives to drive global expansion and increased revenues.

About Bill Hunt (@billhunt)

Bill Hunt, author of the bestselling book “Search Engine Marketing, Inc.” has been a pioneer in Search Marketing and is considered the top thought leader on Enterprise and Global Search Engine Marketing. He is an internationally recognized Search Marketing expert who has spoken at conferences in over 30 countries. Press, industry analysts and corporate leaders frequently seek Bill’s advice to effectively leverage Enterprise and Global Search Marketing. Bill is the President of Back Azimuth Consulting, which focuses on helping companies understand the Voice of their Customer by aggregating multiple digital signals into actionable insights, product innovation and messaging strategies.

This event is open to SEMPO members and non-members. Register Now.
Price for STUDENTS to attend: $10
Price for MEMBERS to attend:  $20
Price for NON-MEMBERS to attend: $30


Interested in joining? Visit http://www.sempo.org/join to become a member of SEMPO.

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