SEMPO (Search Engine Marketing Professional Organization) recently analyzed the mobile market and published a Point of View paper examining the relationship between mobile and search.
The point of view answers the following 3 questions:
- What mobile channels are available to search marketers and which show the most promise?
- What are the prospects for search, particularly local search, on mobile devices, and how is the landscape changing?
- What steps can marketers take to effectively target and reach consumers using mobile?
Putting the following key steps in place can help marketers achieve better visibility, more accurate targeting and more successful conversion than ever before:
- Create content designed around the specific wants, needs, and usage patterns of mobile consumers
- Redirect users to that content via SEO and paid search efforts calibrated to the smaller screen real estate available on mobile devices
- Complement these efforts with messaging-based, display and interstitial advertising
The complete point of view is available at http://www.sempo.org/learning_center/editorials/sempo_etc_mobile_pov_09-01-09.pdf
