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SEMPO Arizona Facebook Group

SEMPO Arizona now has a Facebook Group.  It promises to be a great place to network and exchange information with group members.  To join the group click here.

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AMA Phoenix Technology Shared Interest Group – December 13, 2007

Shared Interest Group: How to Plan and Implement a Successful Search Engine Marketing (SEM) Campaign

Dec 13, 2007
03:30 PM – 05:00 PM Arizona Time

Main Location: SRP Information Systems Building
Flagstaff Conference Room 1600 North Priest Drive
Tempe, AZ 85281

RSVP By: Dec 12, 2007 10:00 PM Arizona Time

Learn how to plan and implement a successful search engine marketing campaign in your organization. Increasingly successful marketers are relying on search engine marketing and optimization as critical elements of their overall marketing strategy. By attending this presentation you will learn how to use SEM as part of your overall marketing strategy and understand how to implement online what you do so well offline.

Marketing Professionals Will Learn

1. How to plan and implement a successful search engine marketing and optimization campaign
2. What makes up a successful search engine marketing and optimization campaign
3. How to sell the program internally and gain budget for the plan
4. How to integrate the plan into your overall marketing plan
5. How to measure and track the success of the program

About Elixir Systems

Elixir Systems is an Internet marketing agency which provides a customized approach for individual clients. Elixir Systems is expert in the fields of organic search engine optimization (SEO) and paid search. Elixir systems provides customized online marketing plans using organic SEO, paid search advertising, online public relations, and online reputation & brand management. Fionn believes that the cornerstone of Elixir Systems is delivering value and excellent customer service. Elixir Systems strives to create dynamic partnerships with all their clients to ensure Internet marketing is a major contributing factor in the growth of their online brand and sales and lead generation efforts.

About the Presenter

After completing her management education, Fionn Downhill specialized in training. She received advanced training qualifications with the prestigious Guardian Business Service and the Industrial Institute of Great Britain and worked with organizations such as British Airways, and Price Waterhouse.
Fionn is very involved in the advancement of Internet marketing and is a strong advocate for best business practices in the industry. She is the Chair and a founding member of the SEMPO Institute which was launched to provide first class training for the search engine marketing industry worldwide. Fionn is a frequent speaker on Search Engine Marketing. In March 2007 Fionn was elected to the SEMPO board of directors (Search Engine Marketing Professionals Organization – The worldwide trade body for the industry).


*Please Note*
Deadline:
Online reservations must be made no later than 10pm on the Wednesday before AMA’s SIG Session.

Refund policy:
We are happy to accommodate you as we know your plans may change. Refunds will be made if your reservation is cancelled the Tuesday before the event. A 10% handling charge will apply.

Registration at door will be
$30 for Members/Students and $40 for Non-Members

Member   $20.00/Member  
Student   $20.00/Member  
Non-Member   $30.00/Non-member  

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November Networking Event

SEMPO AZ is holding its next networking event on Thursday, November 1st at 6:00 p.m.

The event will be held at the Off Madison Ave offices in Tempe. Off Madison Ave is an integrated strategic communications agency that provides services in advertising, public relations, media, graphic design, strategy and Internet marketing.

For this event, we want to open the floor to anyone who would like share their successes or challenges with search engine marketing. The more we share as a group the more we learn, so if you are interested in sharing a story or idea with the group, please contact Jason Ferrara (480-206-3848) before the event. We look forward to seeing you on November 1st.

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Yahoo! – Closing the Loop on Search

Thanks to Kevin Wilk for providing his presentation from the 10/4 event. Lots of great stats and case studies.

Download Here

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Interactive Session with Yahoo! – Arizona Club

Kevin Wilk from Yahoo! will be discussing the integration between paid search and display. Learn how display and offline affect search and hear case studies of successful integration campaigns. This is an interactive session and there will be plenty of opportunities to ask questions. The event will be held at the Arizona Club on top of the Chase building in downtown Phoenix – an impressive venue to say the least.  Oh, and one more thing, we will be giving away an Apple iPhone. All SEMPO members will be eligible to participate. Not a member yet? Contact Jason Ferrara to learn more – 480-206-3848.

Who: Members and Non-Members
When: October 4, 2007
Time: 6 p.m.
Where: Arizona Club – 201 N. Central Avenue; 37th Floor, Phoenix, AZ 85004 US
What: Interactive Session with Yahoo!
Cost: TBD

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