It was standing room only at last night’s SEMPO Arizona monthly meeting!! Over 100 people attended the very enjoyable event! Look out for more great events in 2008!!
Excellent presentations were given by Frederick Vallaeys of Google, Don Mock Jr of Jobing.com and Sheila Kloefkorn of KEO Marketing.
The upcoming February SEMPO AZ event is titled ‘Social Media & Advertising Opportunities in Social Applications.’ It will feature participation from representatives of Google, Jobing.com and KEO Marketing.
This unique SEMPO AZ event will be centered around social media from three perspectives: the agency, the client and the search engine.
Local marketing agency, KEO Marketing, will discuss the ways in which they are using social media as part of a the marketing mix for their clients. Jobing.com will discuss how they are incorporating social media elements (blogs, video, etc) into their website to open up dialog with their customers. And Google will talk about how they are helping customers expand their advertising reach by offering marketing opportunities on social media.
Google will share free and paid marketing opportunities in social media, including on YouTube and on social networks. Jobing.com and KEO Marketing will discuss how social media is growing business on a local level. Users want the internet to be interactive and they are increasingly spending more time on online social applications. As a result of the shift in user behavior, marketers need new ways to reach their target audience. We will look at ways marketers can use Google’s Adwords™ and other online outlets to reach an audience of users who are spending time online watching videos on YouTube and socializing with friends on social networks.
Attendees will learn:
1. How Google can help you get more traffic to your rich media assets and tap into viral marketing with YouTube
2. How Google apps are great to get users to interact with your brand and how to use OpenSocial to write your code once and get it on multiple social networks
3. How to use demographics to better target your ads and improve your returns.
4. How Jobing.com uses social media and blogging to connect job seekers and companies
5. How KEO Marketing uses social media and blogging to increase sales for clients
About the Speakers
Frederick Vallaeys
AdWords Evangelist, Google Inc.
Frederick is Google’s AdWords Evangelist. In this role, he helps advertisers learn about which Google products can best solve their marketing needs and he represents the needs of advertisers with the engineering and product management teams. He has been involved in the design of many of AdWords’ core features as well as those related to new and traditional media.
Prior to Google, Frederick was an engineer at Sapient and a part-time wedding photographer who found new customers through AdWords. He joined Google in 2002 to help bring AdWords to the Dutch and Belgian markets. He earned his B.S. degree in electrical engineering from Stanford University in 2000.
David Brooks
Manager, National Agency Team, Online Sales & Operations, Google, Inc.
David manages the National Agency team at Google headquarters in Mountain View, Calif., which oversees Google’s relationships with advertising agencies, and search engine marketing consultancies. Prior to joining Google in 2003, David came from IDG which is a worldwide technology publishing and event company. While at IDG, David was responsible for sales and client service efforts for many the industries leading technology events. Earlier in his career, David’s background was in the non-profit sector. He is a graduate of California Polytechnic State University.
Don Mock Jr
Community Relations Manager, Jobing.com
Don Mock joined the Jobing.com community relations team in February of 2007. His role as Community Relations Manager provides him the great opportunity to keep his feet on the street in the industry and workforce areas of Phoenix. He is a member of the Greater Phoenix Chamber of Commerce Economic Development Committee, the Valley of the Sun Human Resources Association Communications Committee, and a member of the Arizona JAG (Jobs for Arizona Graduates) board and Arizona Small Business Association Board of Directors. He works to connect local job seekers and local employers utilizing partner networks, blogs and video blogs and video profiles. He looks forward to many more opportunities to partner and serve the various industries in the Phoenix area.
Sheila Kloefkorn
President, KEO Marketing
Sheila Kloefkorn is President of KEO Marketing, a Tempe, AZ based agency specializing in search engine marketing, optimization, social media and online advertising. As President, Sheila is responsible for developing comprehensive online solutions for medium and small businesses across the United States and more than 100 countries around the world. She is currently the Immediate Past President of the Phoenix Chapter of the American Marketing Association and a founding member of SEMPO AZ. Sheila has also held senior positions with iCrossing and YouthStream Media Networks.
The event will be held on Thursday, February 7, 2008 from 6:30 – 8:00pm at:
Jobing.com
4747 North 22nd Street, Suite 100
Phoenix, AZ 85016
Pricing is $10 for members: $20 for non members, and a cash bar.
The upcoming SEMPO Arizona meeting which will be held on Thursday February 7th will include participation by Google.
PRESS RELEASE: January 15, 2008
February SEMPO Arizona Event Explores New Marketing Trends
Industry Leaders Come Together to Discuss Social Media, Welcome Local Marketers to Learn More About Advertising Opportunities in Social Applications
Phoenix, AZ – January 15, 2008 – SEMPO Arizona (www.sempoaz.org), a working group providing education, awareness and a better understanding of search engine marketing, recently announced its event titled ‘Social Media & Advertising Opportunities in Social Applications.’
The event, taking place on February 7th, will feature representatives from Google, Jobing.com and KEO Marketing. This unique SEMPO AZ event will be centered around social media from three perspectives: the agency, the client and the search engine.
Google will discuss how it is helping customers expand their advertising reach by offering marketing opportunities on social media. Jobing.com will discuss how it is incorporating social media elements (blogs, video, etc) into its Web site to open up dialog with customers. Local marketing agency, KEO Marketing, will discuss the ways in which it is using social media as part of the marketing mix for its clients.
“Users want the internet to be interactive and they are increasingly spending more time on online social applications. As a result of the shift in user behavior, marketers need new ways to reach their target audience. We will look at ways marketers can use Google’s AdWords ™ program and other online outlets to reach an audience of users who are spending time online watching videos on YouTube and socializing with friends on social networks,” explains SEMPO AZ President Jason Ferrara.
The SEMPO AZ event will be held on Thursday, February 7, 2008 from 6:00 – 9:00pm at:
Jobing.com
4747 North 22nd Street, Suite 100
Phoenix, AZ 85016
Admission is $10 for members; $20 for non members.
To learn more about SEMPO AZ, its events and speakers, visit www.sempoaz.org.
About SEMPO AZ
SEMPO AZ is a local working group of SEMPO – the Search Engine Marketing Professionals Organization and its mission is to provide support to those in the Arizona market involved in and interested in search engine marketing. SEMPO AZ’s aim is to provide its members with networking opportunities, training and industry best practices.
SEMPO Arizona now has a Facebook Group. It promises to be a great place to network and exchange information with group members. To join the group click here.
| Shared Interest Group: How to Plan and Implement a Successful Search Engine Marketing (SEM) Campaign |
| Dec 13, 2007 03:30 PM - 05:00 PM Arizona Time |
| Main Location: SRP Information Systems Building Flagstaff Conference Room 1600 North Priest Drive Tempe, AZ 85281 |
| RSVP By: Dec 12, 2007 10:00 PM Arizona Time |
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| Learn how to plan and implement a successful search engine marketing campaign in your organization. Increasingly successful marketers are relying on search engine marketing and optimization as critical elements of their overall marketing strategy. By attending this presentation you will learn how to use SEM as part of your overall marketing strategy and understand how to implement online what you do so well offline.
Marketing Professionals Will Learn 1. How to plan and implement a successful search engine marketing and optimization campaign About Elixir Systems Elixir Systems is an Internet marketing agency which provides a customized approach for individual clients. Elixir Systems is expert in the fields of organic search engine optimization (SEO) and paid search. Elixir systems provides customized online marketing plans using organic SEO, paid search advertising, online public relations, and online reputation & brand management. Fionn believes that the cornerstone of Elixir Systems is delivering value and excellent customer service. Elixir Systems strives to create dynamic partnerships with all their clients to ensure Internet marketing is a major contributing factor in the growth of their online brand and sales and lead generation efforts. About the Presenter After completing her management education, Fionn Downhill specialized in training. She received advanced training qualifications with the prestigious Guardian Business Service and the Industrial Institute of Great Britain and worked with organizations such as British Airways, and Price Waterhouse.
*Please Note* Refund policy: Registration at door will be |
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SEMPO AZ is holding its next networking event on Thursday, November 1st at 6:00 p.m.
The event will be held at the Off Madison Ave offices in Tempe. Off Madison Ave is an integrated strategic communications agency that provides services in advertising, public relations, media, graphic design, strategy and Internet marketing.
For this event, we want to open the floor to anyone who would like share their successes or challenges with search engine marketing. The more we share as a group the more we learn, so if you are interested in sharing a story or idea with the group, please contact Jason Ferrara (480-206-3848) before the event. We look forward to seeing you on November 1st.
Thanks to Kevin Wilk for providing his presentation from the 10/4 event. Lots of great stats and case studies.
Kevin Wilk from Yahoo! will be discussing the integration between paid search and display. Learn how display and offline affect search and hear case studies of successful integration campaigns. This is an interactive session and there will be plenty of opportunities to ask questions. The event will be held at the Arizona Club on top of the Chase building in downtown Phoenix - an impressive venue to say the least. Oh, and one more thing, we will be giving away an Apple iPhone. All SEMPO members will be eligible to participate. Not a member yet? Contact Jason Ferrara to learn more - 480-206-3848.
Who: Members and Non-Members
When: October 4, 2007
Time: 6 p.m.
Where: Arizona Club - 201 N. Central Avenue; 37th Floor, Phoenix, AZ 85004 US
What: Interactive Session with Yahoo!
Cost: TBD