sempoaz.org

Learn to leverage social media with Sitewire sponsored Groundswell event

Sheila — Wed, 27 Aug 2008 17:18:34 +0000

Tempe-based online marketing agency, Sitewire, is honored to welcome Charlene Li, co-author of national bestseller, Groundswell, to Phoenix on September 18th, 2008.

Groundswell is about harnessing the power of social technologies to turn the force of customers connecting online to your advantage. Whether a marketer, researcher, analyst, CEO or business owner, you need to understand how the groundswell is changing everything.

Sitewire is offering SEMPO AZ Members the preferred rate.

For more information, contact Brandy Susini at BSusini (at) sitewire.net

SEMPO Members can go to http://www.sitewire.net/groundswell to register. Use the promo code “Siteswell” to receive a preferred rate of $10 off!

Yahoo! Trends in the Convergence of Search and Display Advertising and Tools to Leverage Them

sempoaz — Thu, 21 Aug 2008 20:43:51 +0000

At our next meeting on Thursday, September 11 held at ASU’s Skysong Scottsdale location Dan Boberg from Yahoo will speak about new tools and technology being offered by Yahoo! to help search engine marketers and advertisers. Yahoo’s mission is to provide clients improved market performance through technology, services, insights and best practices that fully leverage the Exchange platform and supply ecosystem. Learn how Yahoo! is leveraging this technology across platforms including search, display, video and mobile.

Attendees will learn and experience:

1. What is Yahoo’s Exchange platform?
2. How customer data can be leveraged to target and retarget customers and increase revenue
3. How to use Yahoo’s platform to build community

About the Speaker

Dan Boberg is Vice President, Advertiser and Agency Professional Services for Yahoo! He joined the company in April 1999 and is responsible for driving Consulting , Tech integration and Custom Solutions for leading advertiser and agency partners. Dan brings a solid history from the Search industry to his current role where he works with both Search and Display ad products. Named as one of B2B Magazine’s 100 Most Influential People in 2004, Boberg has worked to drive Yahoo! industry leadership in key areas for many years.

More recently, Boberg was instrumental in launching Yahoo!’s Enterprise Web Services (EWS), a commercial developer program that enables programmatic campaign management via APIs to Yahoo! ad products including Panama and the Right Media Exchange. Prior, he pioneered the company’s Ambassador Program (now referred to as the Yahoo! Alliances Program), which helps search engine marketing companies streamline their work with Yahoo! to drive targeted sales leads to clients.

Prior to Yahoo!, Boberg was a member of Microsoft’s product planning team responsible for developing the personal financial management software product Microsoft Money and was also Director of Business Development for PhotoSort, a supplier of conference and trade show networking tools.

Boberg holds an M.B.A with emphasis in Marketing and Technology from the University of Southern California.

This event is open to SEMPO members and non-members.

Price for members to attend: $20.00
Price for members to attend: $30.00

Date: Thursday, September 11, 2008 6:00 – 8:00

ASU Skysong

Global Room (#201)

1475 N. Scottsdale Rd

Scottsdale, AZ 85254

Phoenix PRSA Announces Workshop on Incorporating Social Media and Online PR into Traditional PR Strategy

sempoaz — Fri, 01 Aug 2008 17:59:42 +0000

The Phoenix chapter of the Public Relations Society of America (PRSA) announced today an upcoming workshop on the impact of social media on public relations strategy. Social media is playing an ever increasing role in the public relations field and the workshop is designed to help PR professionals to incorporate social media into their lives. The event will be held on August 7th at Pearson Education in Chandler, Arizona.”In the past year, the Phoenix PRSA chapter has committed to providing extensive professional development regarding the social media realm,” said Charlotte Risch principal ofThe Media Push and PRSA member. “Now, we’re taking social media learning to the next level with a special two and a half hour workshop designed to take your understanding and your application of social media beyond the basics.”

Social media encompasses blogs, forums, social news sites, social networks, and social content sites featuring written content, video, photos and audio etc. Within these sites information is openly presented and discussed, opinions are given, and shared meaning is built. This offers public relations professionals exciting new ways to communicate their messages.

The workshop will feature Fionn Downhill, of Elixir Interactive, a Phoenix-based digital marketing agency that focuses on search and social media.

“Social media can help public relations professionals to expand their reach and their area of influence,” said Ms. Downhill. “My goal within the workshop will be to give attendees knowledge that they can take away and immediately add to their PR strategies.

The workshop will cover all aspects of social media including online PR and news services, blogs, social networks, and specific tactics to produce the best ROI. It will be hosted at Pearson Education, 3075 W. Ray Road, Chandler on Thursday, Aug. 7, 2008 at 7:30 -10am. For more information visit http://www.valleyprblog.com

About PRSA:
The Public Relations Society of America, based in New York City, is the world’s largest organization for public relations professionals. The Society has nearly 32,000 professional and student members. PRSA is organized into more than 100 Chapters nationwide, 19 Professional Interest Sections and Affinity Groups, which represent business and industry, counseling firms, independent practitioners, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations. The Public Relations Student Society of America (PRSSA) has nearly 300 Chapters at colleges and universities throughout the United States. For more information on the Phoenix chapter visit http://www.phoenixprsa.org

About Elixir Interactive:
Elixir Interactive is a Scottsdale based digital marketing agency that focuses on search and social media. They specialize in helping companies understand how their customers think and interact online and then use that information to develop highly targeted marketing programs. For more information visit http://www.elixirinteractive.com.

Photos From the May Event

sempoaz — Tue, 06 May 2008 18:12:36 +0000

Another great event was held at Air Marketing location in Tempe. View more photos from the May event here..

Upcoming Event On May 1 - Microsoft To Speak

sempoaz — Tue, 22 Apr 2008 17:22:10 +0000

Kelly Thomas and Jorie Waterman from Microsoft’s adCenter will speak about the tools and technology being developed by Microsoft to help search engine marketers during all stages of their advertising campaigns. They will cover ways to use the unique research prototypes available on adLabs and the adCenter Add-in for Excel – all tools enabling advanced keyword research needed to hone campaigns in both paid and natural search. After walking through the data and tools available, Waterman and Thomas will discuss how they see search engine marketers utilizing this data across the lifecycle of a campaign.

Attendees will learn and experience:

What is available on adCenter, and a glimpse into the roadmap for the future
A deep dive into Demo Targeting and Bid Boosting
Research prototypes available for review on adLabs
How the industry could use this data in their strategic planning and optimization processes

The event will be held on Thursday, May 1 from 6:00-8:00 PM at airMarketing located at: 3419 East University Drive in Phoenix.

Admission will be $20 for SEMPO members and $30 for non-members.

Photos From the April Event

sempoaz — Mon, 07 Apr 2008 18:26:45 +0000

Another great event was held at Sitewire’s brand spanking new location in Tempe. View more photos from the April event here..

Upcoming Event - Thursday April 3

sempoaz — Mon, 31 Mar 2008 17:10:06 +0000

The next event is on Thursday, April 3 at 6:00 pm, SEMPO AZ will be holding a members only event at Sitewire in Tempe.
Attendees will learn:
1. How to launch branded online video channels
2. Best tools and channels to implement for web video and streaming Internet
3. Monetization tools and techniques with web video
4. Social media optimization strategies for video
5. How video on the Internet is evolving

Following the presentation, there will be a roundtable open discussion.

Please click on the link below to register for this event. Any questions, please contact Jason Ferrara – 480-206-3848

Event Feedback from Attendees

sempoaz — Fri, 14 Mar 2008 21:04:40 +0000

There has been some great feedback from attendees at SEMPO Arizona monthly events.

Out of around 130 attendees at the last two meetings 87.6% stated that their expectations from the event were realized. The events were rated in the ‘Very Good’ range and speakers all have very favorable feedback.

Attendees rate ‘industry information and trends’ and ‘networking opportunities’ as the most important reasons for attending these events. Also highly rated was the food and drinks available!

All in all this was very favorable feedback. The management team looks forward to using this information to make future events even more successful. Thanks to all who took part in the surveys.

March Meeting - Online Reputation Management

sempoaz — Fri, 07 Mar 2008 18:06:23 +0000

Last nights meeting was a success with a full house at The Lavidge Company’s building in Scottsdale. Lots for great food and drink was on hand. The topic for the night was online reputation management. Presentations by Geoffrey Wilcoxson of iCrossing and Fionn Downhill of Elixir Systems encouraged some lively discussion. Check out the photo gallery for photos from this event and all of our other events!

Upcoming March Event

sempoaz — Thu, 28 Feb 2008 18:45:23 +0000

The next monthly meeting is on Thursday, March 6 2008 at 6:00 pm we will conduct an information session for SEMPO AZ members on reputation monitoring. Members will walk away with a better understanding of:

How to monitor what is being said about your brand and you online
Best practices for getting involved in the conversation both negative and positive
How to avoid negative results dominating the space
Best practices for repairing damaged results
How to take long term preventative action to avoid future problems
Tools that are used to monitor and map social media-based conversations and nodes

The session will be held at The Lavidge Company located at 6263 North Scottsdale Road, Suite 190 in Scottsdale.