sempoaz.org http://www.sempoaz.org Mon, 15 Jun 2009 22:39:05 +0000 http://wordpress.org/?v=2.7.1 en hourly 1 Intersection of Search, Social Media and Public Relations Event http://www.sempoaz.org/events/intersection-of-search-social-media-and-public-relations/ http://www.sempoaz.org/events/intersection-of-search-social-media-and-public-relations/#comments Mon, 15 Jun 2009 22:26:46 +0000 sempoaz http://www.sempoaz.org/?p=39

Wednesday, June 24, 2009
6:00 – 8:00
SkySong
1475 N. Scottsdale Road,  Global Conference Room #201
Scottsdale, AZ 85257

Lee Odden, CEO of TopRank Online Marketing

Jeff Jordan, Product Manager – Social Media of Omniture

Attend this unique event to learn more about Social Media, its integration with search, and how to measure its marketing impact.

Lee Odden from TopRank Online Marketing will present on the intersection of Search, Social Media and Public Relations including both challenges and solutions for companies seeking to take advantage of the social web. Odden will share strategies for developing search friendly social media marketing and media relations programs that increase digital marketing and PR effectiveness. Attendees will learn:

1. Fundamentals of search optimized media relations through Push & Pull PR

2. Framework for building a SEO friendly social media marketing program

Jeff Jordan of Omniture will be talking about Social Media, how you should be using the different channels to drive buyers, viewers, leads, etc., and how to measure success.  

 

               

About the Speakers

Lee Odden is the CEO of TopRank Online Marketing  a digital marketing and public relations firm specializing in strategic internet marketing consulting, training and implementation services.

TopRank provides a holistic mix of online marketing expertise including:  search engine and social media marketing and online public relations. 

A veteran internet marketer, Odden has worked with an impressive roster of clients including: HP, McKesson, BT, Northwest Airlines, PRWeb, Supervalu, U.S. Veteran’s Administration and the PRSA.

Odden is one of 25 online marketing experts with a contributed chapter in the book,  “Online Marketing Heroes” published by Wiley and has been cited for his search & social media marketing expertise by The Economist, U.S. News  and Fortune Magazine.  As an active thought leader in the search marketing industry, he contributes to top industry publications such as Mashable, iMedia Connection and MediaPost along with publishing Online Marketing Blog, recognized by Advertising Age as one of the top marketing blogs on the web.

A sought after marketing & PR industry speaker, Odden has developed content for the DMA Search Engine Marketing Certification Advanced Course, conducts the DMA Social Media Marketing 2-day workshop, conducts seminars for companies and regularly presents at:  Search Engine Strategies, PRSA Annual conference & Digital Impact, WebmasterWorld Pubcon, OMMA, Blog World Expo and the Media Relations Summit.

Odden is active in the industry as a board member on the DMA Search Engine Marketing and Social Media Councils and past board member of the Minnesota Interactive Marketing Association. Odden was most recently named to the board of advisors for Search Engine Strategies.

 

Jeff Jordan - Product Manager - Social Media for Omniture.  Omniture is the leading provider of online business optimization, which it delivers through the Omniture Online Marketing Suite™.

Jeff Jordan spends way too much time thinking about social media. Working side-by-side with customers like Disney, AOL, NBC, MSN, Time Warner and the best development team on the planet, he oversees the roadmap for Omniture’s social media  measurement products.

Prior to joining Omniture, Jeff was involved in venture capital and angel investing, finding and nurturing dozens of early stage technology companies.

 

This event is open to SEMPO members and non-members.

Price for STUDENTS to attend: $10

Price for MEMBERS to attend:  $20

Price for NON-MEMBERS to attend: $30

For more information and to register for this exciting event, please visit:

http://sempoaz.eventbrite.com/

 

 

 

]]> http://www.sempoaz.org/events/intersection-of-search-social-media-and-public-relations/feed/ Promoting AZ Travel with Social Media & Interactive Marketing Workshop http://www.sempoaz.org/events/promoting-az-travel-with-social-media-interactive-marketing-workshop/ http://www.sempoaz.org/events/promoting-az-travel-with-social-media-interactive-marketing-workshop/#comments Fri, 07 Nov 2008 18:17:34 +0000 sempoaz http://www.sempoaz.org/events/promoting-az-travel-with-social-media-interactive-marketing-workshop/ A Workshop, Panel Discussion and Idea Exchange in support of St Marys Foodbank will be held at the Scottsdale Plaza Resort on Wednesday November 19 2008 from 8 - 11am. It will focus on how to promote Arizona travel using social media and interactive marketing initiatives.

 

More Information

Register Now

]]> http://www.sempoaz.org/events/promoting-az-travel-with-social-media-interactive-marketing-workshop/feed/ Photos from the October Event http://www.sempoaz.org/events/photos-from-the-october-event/ http://www.sempoaz.org/events/photos-from-the-october-event/#comments Wed, 22 Oct 2008 20:12:47 +0000 sempoaz http://www.sempoaz.org/events/photos-from-the-october-event/

Another great event was held in SkySong, Scottsdale during October 2008. View more photos from the October event here..

 

]]> http://www.sempoaz.org/events/photos-from-the-october-event/feed/ October Meeting - Search and Social Media Clinic http://www.sempoaz.org/events/october-meeting-search-and-social-media-clinic/ http://www.sempoaz.org/events/october-meeting-search-and-social-media-clinic/#comments Tue, 30 Sep 2008 17:34:57 +0000 sempoaz http://www.sempoaz.org/events/october-meeting-search-and-social-media-clinic/ SEMPO AZ would like to invite you to its Search and Social Media Website Clinic event. The event will feature the top Search, Social and Website Usability experts from some of the leading digital agencies here in Phoenix.

Our panel of experts will evaluate a number of websites, including those from the audience, and point out how to optimize a site from a design, search and social media perspective. Attendees will learn usability, search engine optimization and social media best practices.

The panel of experts will include:
• Andrew Schmidt – Senior Natural Search Strategist – iCrossing
• Chris Sietsema – Strategic Planning – Mighty Interactive/Off Madison Ave
• Stephen Heitz – Director Interactive Services – Lavidge
• Dylan Downhill – CIO – Elixir Interactive
• Scott McAndrew – Director of Strategy - Terralever
• Andrew Bagley – Media Director - Sitewire

If you would like to recommend a site to be reviewed, please forward your name and the website address (URL) to Jason Ferrara by Wednesday, October 1.

The event will be held on Wednesday, October 8 from 6-8 pm at SkySong. Food and drink will be served.

October 8, 2008 @ 6-8 PM

SkySong
Convergence Room – first floor Southeast corner
1475 N. Scottsdale Rd.
Scottsdale, AZ 85257

Admission: $15 for SEMPO members, $30 for non-members

 

]]> http://www.sempoaz.org/events/october-meeting-search-and-social-media-clinic/feed/ Learn to leverage social media with Sitewire sponsored Groundswell event http://www.sempoaz.org/events/learn-to-leverage-social-media-with-sitewire-sponsored-groundswell-event/ http://www.sempoaz.org/events/learn-to-leverage-social-media-with-sitewire-sponsored-groundswell-event/#comments Wed, 27 Aug 2008 17:18:34 +0000 Sheila http://www.sempoaz.org/events/learn-to-leverage-social-media-with-sitewire-sponsored-groundswell-event/ GroundswellTempe-based online marketing agency, Sitewire, is honored to welcome Charlene Li, co-author of national bestseller, Groundswell, to Phoenix on September 18th, 2008.

Groundswell is about harnessing the power of social technologies to turn the force of customers connecting online to your advantage. Whether a marketer, researcher, analyst, CEO or business owner, you need to understand how the groundswell is changing everything.

Sitewire is offering SEMPO AZ Members the preferred rate.

For more information, contact Brandy Susini at BSusini (at) sitewire.net

SEMPO Members can go to http://www.sitewire.net/groundswell to register. Use the promo code “Siteswell” to receive a preferred rate of $10 off!

]]> http://www.sempoaz.org/events/learn-to-leverage-social-media-with-sitewire-sponsored-groundswell-event/feed/ Yahoo! Trends in the Convergence of Search and Display Advertising and Tools to Leverage Them http://www.sempoaz.org/events/yahoo-trends-in-the-convergence-of-search-and-display-advertising-and-tools-to-leverage-them/ http://www.sempoaz.org/events/yahoo-trends-in-the-convergence-of-search-and-display-advertising-and-tools-to-leverage-them/#comments Thu, 21 Aug 2008 20:43:51 +0000 sempoaz http://www.sempoaz.org/events/yahoo-trends-in-the-convergence-of-search-and-display-advertising-and-tools-to-leverage-them/ At our next meeting on Thursday, September 11 held at ASU’s Skysong Scottsdale location Dan Boberg from Yahoo will speak about new tools and technology being offered by Yahoo! to help search engine marketers and advertisers. Yahoo’s mission is to provide clients improved market performance through technology, services, insights and best practices that fully leverage the Exchange platform and supply ecosystem. Learn how Yahoo! is leveraging this technology across platforms including search, display, video and mobile.

Attendees will learn and experience:

1. What is Yahoo’s Exchange platform?
2. How customer data can be leveraged to target and retarget customers and increase revenue
3. How to use Yahoo’s platform to build community

About the Speaker

Dan Boberg is Vice President, Advertiser and Agency Professional Services for Yahoo! He joined the company in April 1999 and is responsible for driving Consulting , Tech integration and Custom Solutions for leading advertiser and agency partners. Dan brings a solid history from the Search industry to his current role where he works with both Search and Display ad products. Named as one of B2B Magazine’s 100 Most Influential People in 2004, Boberg has worked to drive Yahoo! industry leadership in key areas for many years.

More recently, Boberg was instrumental in launching Yahoo!’s Enterprise Web Services (EWS), a commercial developer program that enables programmatic campaign management via APIs to Yahoo! ad products including Panama and the Right Media Exchange. Prior, he pioneered the company’s Ambassador Program (now referred to as the Yahoo! Alliances Program), which helps search engine marketing companies streamline their work with Yahoo! to drive targeted sales leads to clients.

Prior to Yahoo!, Boberg was a member of Microsoft’s product planning team responsible for developing the personal financial management software product Microsoft Money and was also Director of Business Development for PhotoSort, a supplier of conference and trade show networking tools.

Boberg holds an M.B.A with emphasis in Marketing and Technology from the University of Southern California.

This event is open to SEMPO members and non-members.

Price for members to attend: $20.00
Price for members to attend: $30.00

Date: Thursday, September 11, 2008 6:00 – 8:00

ASU Skysong

Global Room (#201)

1475 N. Scottsdale Rd

Scottsdale, AZ 85254

 

]]> http://www.sempoaz.org/events/yahoo-trends-in-the-convergence-of-search-and-display-advertising-and-tools-to-leverage-them/feed/ Phoenix PRSA Announces Workshop on Incorporating Social Media and Online PR into Traditional PR Strategy http://www.sempoaz.org/events/phoenix-prsa-announces-workshop-on-incorporating-social-media-and-online-pr-into-traditional-pr-strategy/ http://www.sempoaz.org/events/phoenix-prsa-announces-workshop-on-incorporating-social-media-and-online-pr-into-traditional-pr-strategy/#comments Fri, 01 Aug 2008 17:59:42 +0000 sempoaz http://www.sempoaz.org/events/phoenix-prsa-announces-workshop-on-incorporating-social-media-and-online-pr-into-traditional-pr-strategy/ The Phoenix chapter of the Public Relations Society of America (PRSA) announced today an upcoming workshop on the impact of social media on public relations strategy. Social media is playing an ever increasing role in the public relations field and the workshop is designed to help PR professionals to incorporate social media into their lives. The event will be held on August 7th at Pearson Education in Chandler, Arizona.”In the past year, the Phoenix PRSA chapter has committed to providing extensive professional development regarding the social media realm,” said Charlotte Risch principal ofThe Media Push and PRSA member. “Now, we’re taking social media learning to the next level with a special two and a half hour workshop designed to take your understanding and your application of social media beyond the basics.”

Social media encompasses blogs, forums, social news sites, social networks, and social content sites featuring written content, video, photos and audio etc. Within these sites information is openly presented and discussed, opinions are given, and shared meaning is built. This offers public relations professionals exciting new ways to communicate their messages.

The workshop will feature Fionn Downhill, of Elixir Interactive, a Phoenix-based digital marketing agency that focuses on search and social media.

“Social media can help public relations professionals to expand their reach and their area of influence,” said Ms. Downhill. “My goal within the workshop will be to give attendees knowledge that they can take away and immediately add to their PR strategies.

The workshop will cover all aspects of social media including online PR and news services, blogs, social networks, and specific tactics to produce the best ROI. It will be hosted at Pearson Education, 3075 W. Ray Road, Chandler on Thursday, Aug. 7, 2008 at 7:30 -10am. For more information visit http://www.valleyprblog.com

About PRSA:
The Public Relations Society of America, based in New York City, is the world’s largest organization for public relations professionals. The Society has nearly 32,000 professional and student members. PRSA is organized into more than 100 Chapters nationwide, 19 Professional Interest Sections and Affinity Groups, which represent business and industry, counseling firms, independent practitioners, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations. The Public Relations Student Society of America (PRSSA) has nearly 300 Chapters at colleges and universities throughout the United States. For more information on the Phoenix chapter visit http://www.phoenixprsa.org

About Elixir Interactive:
Elixir Interactive is a Scottsdale based digital marketing agency that focuses on search and social media. They specialize in helping companies understand how their customers think and interact online and then use that information to develop highly targeted marketing programs. For more information visit http://www.elixirinteractive.com.

]]> http://www.sempoaz.org/events/phoenix-prsa-announces-workshop-on-incorporating-social-media-and-online-pr-into-traditional-pr-strategy/feed/ Photos From the May Event http://www.sempoaz.org/events/photos-from-the-may-event/ http://www.sempoaz.org/events/photos-from-the-may-event/#comments Tue, 06 May 2008 18:12:36 +0000 sempoaz http://www.sempoaz.org/events/photos-from-the-may-event/

Another great event was held at Air Marketing location in Tempe. View more photos from the May event here..

 

]]> http://www.sempoaz.org/events/photos-from-the-may-event/feed/ Upcoming Event On May 1 - Microsoft To Speak http://www.sempoaz.org/events/upcoming-event-on-may-1-microsoft-to-speak/ http://www.sempoaz.org/events/upcoming-event-on-may-1-microsoft-to-speak/#comments Tue, 22 Apr 2008 17:22:10 +0000 sempoaz http://www.sempoaz.org/events/upcoming-event-on-may-1-microsoft-to-speak/ Kelly Thomas and Jorie Waterman from Microsoft’s adCenter will speak about the tools and technology being developed by Microsoft to help search engine marketers during all stages of their advertising campaigns. They will cover ways to use the unique research prototypes available on adLabs and the adCenter Add-in for Excel – all tools enabling advanced keyword research needed to hone campaigns in both paid and natural search.   After walking through the data and tools available, Waterman and Thomas will discuss how they see search engine marketers utilizing this data across the lifecycle of a campaign.

Attendees will learn and experience:

  • What is available on adCenter, and a glimpse into the roadmap for the future
  • A deep dive into Demo Targeting and Bid Boosting
  • Research prototypes available for review on adLabs
  • How the industry could use this data in their strategic planning and optimization processes

The event will be held on Thursday, May 1 from 6:00-8:00 PM at airMarketing located at: 3419 East University Drive in Phoenix.

Admission will be $20 for SEMPO members and $30 for non-members.

Register Now!

]]> http://www.sempoaz.org/events/upcoming-event-on-may-1-microsoft-to-speak/feed/ Photos From the April Event http://www.sempoaz.org/events/photos-from-the-april-event/ http://www.sempoaz.org/events/photos-from-the-april-event/#comments Mon, 07 Apr 2008 18:26:45 +0000 sempoaz http://www.sempoaz.org/events/photos-from-the-april-event/

Another great event was held at Sitewire’s brand spanking new location in Tempe.  View more photos from the April event here..

 

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