At our next meeting on Thursday, September 11 held at ASU’s Skysong Scottsdale location Dan Boberg from Yahoo will speak about new tools and technology being offered by Yahoo! to help search engine marketers and advertisers. Yahoo’s mission is to provide clients improved market performance through technology, services, insights and best practices that fully leverage the Exchange platform and supply ecosystem. Learn how Yahoo! is leveraging this technology across platforms including search, display, video and mobile.
Attendees will learn and experience:
1. What is Yahoo’s Exchange platform?
2. How customer data can be leveraged to target and retarget customers and increase revenue
3. How to use Yahoo’s platform to build community
About the Speaker
Dan Boberg is Vice President, Advertiser and Agency Professional Services for Yahoo! He joined the company in April 1999 and is responsible for driving Consulting , Tech integration and Custom Solutions for leading advertiser and agency partners. Dan brings a solid history from the Search industry to his current role where he works with both Search and Display ad products. Named as one of B2B Magazine’s 100 Most Influential People in 2004, Boberg has worked to drive Yahoo! industry leadership in key areas for many years.
More recently, Boberg was instrumental in launching Yahoo!’s Enterprise Web Services (EWS), a commercial developer program that enables programmatic campaign management via APIs to Yahoo! ad products including Panama and the Right Media Exchange. Prior, he pioneered the company’s Ambassador Program (now referred to as the Yahoo! Alliances Program), which helps search engine marketing companies streamline their work with Yahoo! to drive targeted sales leads to clients.
Prior to Yahoo!, Boberg was a member of Microsoft’s product planning team responsible for developing the personal financial management software product Microsoft Money and was also Director of Business Development for PhotoSort, a supplier of conference and trade show networking tools.
Boberg holds an M.B.A with emphasis in Marketing and Technology from the University of Southern California.
This event is open to SEMPO members and non-members.
Price for members to attend: $20.00
Price for members to attend: $30.00
Date: Thursday, September 11, 2008 6:00 – 8:00
ASU Skysong
Global Room (#201)
1475 N. Scottsdale Rd
Scottsdale, AZ 85254
