Kelly Thomas and Jorie Waterman from Microsoft’s adCenter will speak about the tools and technology being developed by Microsoft to help search engine marketers during all stages of their advertising campaigns. They will cover ways to use the unique research prototypes available on adLabs and the adCenter Add-in for Excel – all tools enabling advanced keyword research needed to hone campaigns in both paid and natural search. After walking through the data and tools available, Waterman and Thomas will discuss how they see search engine marketers utilizing this data across the lifecycle of a campaign.
Attendees will learn and experience:
- What is available on adCenter, and a glimpse into the roadmap for the future
- A deep dive into Demo Targeting and Bid Boosting
- Research prototypes available for review on adLabs
- How the industry could use this data in their strategic planning and optimization processes
The event will be held on Thursday, May 1 from 6:00-8:00 PM at airMarketing located at: 3419 East University Drive in Phoenix.
Admission will be $20 for SEMPO members and $30 for non-members.
