sempoaz.org

Archive for the ‘Learning Center’


How Search Engines Work

Published February 28th, 2010 in Learning Center, Webinars | No Comments »

 
 
  SEMPO, and SEMPO sponsor, Search Engine Strategies, are pleased to present this sponsor-produced webinar designed to provide valuable information and insights about the search marketing industry.  

How Search Engines Work

When: Tuesday, March 9, 2010
Time: 12:00 p.m. Eastern (9:00 a.m. Pacific)
Where: Online Web Conference
How: http://register.webcastgroup.com/l3/?wid=0720309105095
Cost: Free
Who Should Attend: Executives, in-house marketers, SEMPO clients and prospects

There’s a lot of guesswork in the SEO community when it comes to understanding how search engines work. This can often hinder search engine optimization efforts because your SEO vendor may actually be practicing on you.

So if you had a better understanding of how search engines really work yourself, it would be easier to accept sound advice and true best practice when it comes to improving your ranking. Mike Grehan is a recognized international expert in the field of SEO. He has written books and white papers which have helped explain the process of information retrieval on the web in easy to understand terms to tens of thousands of online marketers.

In this free webinar he will debunk many uninformed theories about what happens when search engine crawlers visit your web site and what happens after that. Crawling and indexing billions of pages on the web is a nontrivial and very complex task for search engines such as Google. But for years Grehan has used simple examples and analogies to help marketers get a better grasp of the process and how to better develop their web sites to achieve truly optimized results.

During this session you’ll become much more aware and confident in your knowledge of:

  • How search engines crawl the web
  • How search engines catalogue the data and index documents
  • How to create keyword rich web pages for easier and more relevant indexing
  • How search engines use linkage data and social network analysis to rank and retrieve documents
  • How search engines are introducing newer file types such as video in blended search results
  • How end user behavior influences search engine results
  • How social media plays a role in sending “new signals” to search engines
  • How this new decade and the new information retrieval techniques may advance beyond the HTTP protocol

Simply put, this webcast will put you miles ahead of your competition (and maybe even your SEO vendor) by improving your understanding of information retrieval and how its future development will change digital marketing.

To complete the online registration form, and to learn more about SEMPO’s webinars, please click here.  The space is limited, so register today!

Information about how to attend this webinar session will be emailed directly to you upon registering.  Please note that the audio portion of the webinar will come through your computer speakers or headset – a conference bridge will not be used.

If you have any questions, please contact info@sempo.org.

Regards,
SEMPO Education Committee
and
SEMPO Board of Directors

  
 
SEMPO Inc. 401 Edgewater Place, Suite 600, Wakefield, MA 01880
Contact SEMPO at info@sempo.org or 781.876.8866.
www.sempo.org.home
 
 
 
  Copyright 2010 SEMPO

 

 
 
 
  • Share/Bookmark

Mobile Marketing for Beginners Webinar

Published October 1st, 2009 in Learning Center, Webinars | No Comments »

Mobile Marketing for Beginners

Presented by: Cindy Krum, Rank-Mobile, LLC

When: Thursday, October 15

Time: 12 PM Eastern (9 AM Pacific)

Where: Online Web Conference

How: Register

Cost: Free

Who Should Attend: Anyone with an interest in search marketing and keeping up-to-date on the latest trends and information.

What you will learn: In this webinar you will learn all you need to know to get started in mobile marketing. It will begin with a survey of the mobile marketing landscape, and a discussion of what makes mobile marketing different from traditional marketing. Then, we will discuss the hurdles in mobile marketing and how people are consuming mobile content.

This webinar will place a large focus on mobile website architecture best practices for usability and coding. We will talk about the dotMobi domain, and how you can use it to drive traffic to a mobile website hosted on your main domain. The webinar will end with a specific discussion of the iPhone, mobile application, mobile application search, and how to make your application rank well in mobile applications search.

By the end of the webinar, you will have a solid understanding of how mobile marketing can be used to boost your traffic and visibility to a new, mobile audience.

  • Share/Bookmark

How to Optimize For Google News Search

Published September 15th, 2009 in Learning Center | No Comments »

Learn how to increase your chances for ranking in Google News Search from Maile Ohya a tech lead from Google Webmaster Central:

  • Share/Bookmark

Time To Get Serious About Mobile Search

Published September 10th, 2009 in Learning Center, News | No Comments »

SEMPO (Search Engine Marketing Professional Organization) recently analyzed the mobile market and published a Point of View paper examining the relationship between mobile and search.

The point of view answers the following 3 questions:

  1. What mobile channels are available to search marketers and which show the most promise?
  2. What are the prospects for search, particularly local search, on mobile devices, and how is the landscape changing?
  3. What steps can marketers take to effectively target and reach consumers using mobile?

Putting the following key steps in place can help marketers achieve better visibility, more accurate targeting and more successful conversion than ever before:

  • Create content designed around the specific wants, needs, and usage patterns of mobile consumers
  • Redirect users to that content via SEO and paid search efforts calibrated to the smaller screen real estate available on mobile devices
  • Complement these efforts with messaging-based, display and interstitial advertising

The complete point of view is available at http://www.sempo.org/learning_center/editorials/sempo_etc_mobile_pov_09-01-09.pdf

  • Share/Bookmark