Wednesday, June 24, 2009
6:00 – 8:00
SkySong
1475 N. Scottsdale Road,  Global Conference Room #201
Scottsdale, AZ 85257

Lee Odden, CEO of TopRank Online Marketing

Jeff Jordan, Product Manager – Social Media of Omniture

Attend this unique event to learn more about Social Media, its integration with search, and how to measure its marketing impact.

Lee Odden from TopRank Online Marketing will present on the intersection of Search, Social Media and Public Relations including both challenges and solutions for companies seeking to take advantage of the social web. Odden will share strategies for developing search friendly social media marketing and media relations programs that increase digital marketing and PR effectiveness. Attendees will learn:

1. Fundamentals of search optimized media relations through Push & Pull PR

2. Framework for building a SEO friendly social media marketing program

Jeff Jordan of Omniture will be talking about Social Media, how you should be using the different channels to drive buyers, viewers, leads, etc., and how to measure success.  

About the Speakers

Lee Odden is the CEO of TopRank Online Marketing  a digital marketing and public relations firm specializing in strategic internet marketing consulting, training and implementation services.

TopRank provides a holistic mix of online marketing expertise including:  search engine and social media marketing and online public relations. 

A veteran internet marketer, Odden has worked with an impressive roster of clients including: HP, McKesson, BT, Northwest Airlines, PRWeb, Supervalu, U.S. Veteran’s Administration and the PRSA.

Odden is one of 25 online marketing experts with a contributed chapter in the book,  “Online Marketing Heroes” published by Wiley and has been cited for his search & social media marketing expertise by The Economist, U.S. News  and Fortune Magazine.  As an active thought leader in the search marketing industry, he contributes to top industry publications such as Mashable, iMedia Connection and MediaPost along with publishing Online Marketing Blog, recognized by Advertising Age as one of the top marketing blogs on the web.

A sought after marketing & PR industry speaker, Odden has developed content for the DMA Search Engine Marketing Certification Advanced Course, conducts the DMA Social Media Marketing 2-day workshop, conducts seminars for companies and regularly presents at:  Search Engine Strategies, PRSA Annual conference & Digital Impact, WebmasterWorld Pubcon, OMMA, Blog World Expo and the Media Relations Summit.

Odden is active in the industry as a board member on the DMA Search Engine Marketing and Social Media Councils and past board member of the Minnesota Interactive Marketing Association. Odden was most recently named to the board of advisors for Search Engine Strategies.

Jeff Jordan - Product Manager - Social Media for Omniture.  Omniture is the leading provider of online business optimization, which it delivers through the Omniture Online Marketing Suite™.

Prior to joining Omniture, Jeff was involved in venture capital and angel investing, finding and nurturing dozens of early stage technology companies.

This event is open to SEMPO members and non-members.

Price for STUDENTS to attend: $10

Price for MEMBERS to attend:  $20

Price for NON-MEMBERS to attend: $30

For more information and to register for this exciting event, please visit:

http://sempoaz.eventbrite.com/

Another great event was held in SkySong, Scottsdale during October 2008. View more photos from the October event here..

Tempe-based online marketing agency, Sitewire, is honored to welcome Charlene Li, co-author of national bestseller, Groundswell, to Phoenix on September 18th, 2008.

Groundswell is about harnessing the power of social technologies to turn the force of customers connecting online to your advantage. Whether a marketer, researcher, analyst, CEO or business owner, you need to understand how the groundswell is changing everything.

Sitewire is offering SEMPO AZ Members the preferred rate.

For more information, contact Brandy Susini at BSusini (at) sitewire.net

SEMPO Members can go to http://www.sitewire.net/groundswell to register. Use the promo code “Siteswell” to receive a preferred rate of $10 off!

The Phoenix chapter of the Public Relations Society of America (PRSA) announced today an upcoming workshop on the impact of social media on public relations strategy. Social media is playing an ever increasing role in the public relations field and the workshop is designed to help PR professionals to incorporate social media into their lives. The event will be held on August 7th at Pearson Education in Chandler, Arizona.”In the past year, the Phoenix PRSA chapter has committed to providing extensive professional development regarding the social media realm,” said Charlotte Risch principal ofThe Media Push and PRSA member. “Now, we’re taking social media learning to the next level with a special two and a half hour workshop designed to take your understanding and your application of social media beyond the basics.”

Social media encompasses blogs, forums, social news sites, social networks, and social content sites featuring written content, video, photos and audio etc. Within these sites information is openly presented and discussed, opinions are given, and shared meaning is built. This offers public relations professionals exciting new ways to communicate their messages.

The workshop will feature Fionn Downhill, of Elixir Interactive, a Phoenix-based digital marketing agency that focuses on search and social media.

“Social media can help public relations professionals to expand their reach and their area of influence,” said Ms. Downhill. “My goal within the workshop will be to give attendees knowledge that they can take away and immediately add to their PR strategies.

The workshop will cover all aspects of social media including online PR and news services, blogs, social networks, and specific tactics to produce the best ROI. It will be hosted at Pearson Education, 3075 W. Ray Road, Chandler on Thursday, Aug. 7, 2008 at 7:30 -10am. For more information visit http://www.valleyprblog.com

About PRSA:
The Public Relations Society of America, based in New York City, is the world’s largest organization for public relations professionals. The Society has nearly 32,000 professional and student members. PRSA is organized into more than 100 Chapters nationwide, 19 Professional Interest Sections and Affinity Groups, which represent business and industry, counseling firms, independent practitioners, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations. The Public Relations Student Society of America (PRSSA) has nearly 300 Chapters at colleges and universities throughout the United States. For more information on the Phoenix chapter visit http://www.phoenixprsa.org

About Elixir Interactive:
Elixir Interactive is a Scottsdale based digital marketing agency that focuses on search and social media. They specialize in helping companies understand how their customers think and interact online and then use that information to develop highly targeted marketing programs. For more information visit http://www.elixirinteractive.com.

Kelly Thomas and Jorie Waterman from Microsoft’s adCenter will speak about the tools and technology being developed by Microsoft to help search engine marketers during all stages of their advertising campaigns. They will cover ways to use the unique research prototypes available on adLabs and the adCenter Add-in for Excel – all tools enabling advanced keyword research needed to hone campaigns in both paid and natural search.   After walking through the data and tools available, Waterman and Thomas will discuss how they see search engine marketers utilizing this data across the lifecycle of a campaign.

Attendees will learn and experience:

• What is available on adCenter, and a glimpse into the roadmap for the future
• A deep dive into Demo Targeting and Bid Boosting
• Research prototypes available for review on adLabs
• How the industry could use this data in their strategic planning and optimization processes

The event will be held on Thursday, May 1 from 6:00-8:00 PM at airMarketing located at: 3419 East University Drive in Phoenix.

Admission will be $20 for SEMPO members and $30 for non-members.

Register Now!