sempoaz.org

SEMPO AZ  February Event

Maximize Search Marketing Opportunities with Bestselling Author Bill Hunt

Wednesday, February 24^th, 2010

5:30-7:30pm

SkySong
1475 N. Scottsdale Road, Convergence Room #129
Scottsdale, AZ 85257

REGISTER TODAY – http://sempoaz.eventbrite.com/

Join us at 5:30pm for networking and enjoy two free drinks!

Leveraging over 15 years of global search experience, Bill will review the current state of search marketing and his view of the future. Bill will talk about the things advertisers and agencies should be doing today to leverage the eventual upturn in the global economy to increase their business and client opportunities. He’ll also take a closer look at the synergies with other forms of marketing and how to maximize the real opportunities of search marketing to gain a larger share of mind of senior executives to drive global expansion and increased revenues.

About Bill Hunt (@billhunt)

Bill Hunt, author of the bestselling book “Search Engine Marketing, Inc.” has been a pioneer in Search Marketing and is considered the top thought leader on Enterprise and Global Search Engine Marketing. He is an internationally recognized Search Marketing expert who has spoken at conferences in over 30 countries. Press, industry analysts and corporate leaders frequently seek Bill’s advice to effectively leverage Enterprise and Global Search Marketing. Bill is the President of Back Azimuth Consulting, which focuses on helping companies understand the Voice of their Customer by aggregating multiple digital signals into actionable insights, product innovation and messaging strategies.

This event is open to SEMPO members and non-members. Register Now.
Price for STUDENTS to attend: $10
Price for MEMBERS to attend:  $20
Price for NON-MEMBERS to attend: $30

Interested in joining? Visit http://www.sempo.org/join to become a member of SEMPO.

Wednesday, Sept 23rd, 2009
5:30 – 8:00pm
SkySong
1475 N. Scottsdale Road, Convergence Room #129
Scottsdale, AZ 85257

REGISTER TODAY – http://sempoaz.eventbrite.com/

Join us at 5:30pm for networking and enjoy two free drinks!

Bing – The strategy behind it – Presented by Microsoft

Learn about the changes, trends and challenges with search today and find out how Bing, the new search engine from Microsoft, is changing the search landscape. You’ll get an insiders’ look at the data, and see the Bing experience firsthand.

Going vertical: Educational Discussion on vertical integration into engines such as Bing.  Listen to integration strategies from some top search experts and ask questions in this informative session on niche marketing.

About the Keynote Speaker:

Tamara Colagrossi is a group marketing manager in the Microsoft Advertising organization, responsible for driving marketing strategy for search. As part of her role, she ensures that advertisers are aware of and informed about the power of advertising on Bing, including the benefits of cashback, innovative creative formats and new tools to help drive faster and more effective campaign results.

She studied advertising at the Newhouse School of Public Communications at Syracuse University, where she internalized the learning that advertisers and agencies are most frustrated by the inability to track the effectiveness of media spend. Captivated by this problem, Tamara began her career at Avenue A, pioneer in the online advertising space that empowers clients with the ability to track ROI against every media dollar spent online. She has focused solely in the technology space, with experience in marketing customer relationship management software, mobile, and e-learning with an emphasis on driving online consumer behaviors while proving measurable results.

Tamara has been with Microsoft for more than six years driving new product launches, increasing product awareness and adoption, and maximizing customer satisfaction.

Educational Discussion Team:

Don Willis
Director of Marketing
Storage West Self Storage

For the past 10 years Don has held the position of Director of Marketing for Storage West Self Storage, a chain of 44 storage facilities located in California, Nevada and Arizona.

He launched the company’s first web site shortly after accepting the Marketing Director position. Since that time Don has developed and implemented all the company’s SEO and SEM programs.

Stephen Heitz
Director of Interactive Development
The Lavidge Company

Stephen Heitz is an online marketing expert with over 12 years of cross-industry executive experience, including serving as CTO for a subsidiary of eBay and co-founding ToySplash.com, the largest Internet retailer of pool toys.

Collin Cornwell
Vice President, Natural Search
iCrossing

With more than 10 years of design and marketing experience, Collin Cornwell is a respected industry leader and a true partner to iCrossing’s clients. He began working as a graphic designer in 1995 and began developing websites in 1997. His passion for internet marketing prompted him to start his own small business in 1998, which was purchased by a Southwestern Colorado newspaper two years later.

With more than 10 years of design and marketing experience, Collin Cornwell is a respected industry leader and a true partner to iCrossing’s clients. He began working as a graphic designer in 1995 and began developing websites in 1997.

Moderator:

Ben Smith
Director, Interactive Marketing
The Lavidge Company

This event is open to SEMPO members and non-members.

Price for STUDENTS to attend: $10

Price for MEMBERS to attend: $20

Price for NON-MEMBERS to attend: $30

For more information and to register for this exciting event, please visit:

http://sempoaz.eventbrite.com/

SEMPO (Search Engine Marketing Professional Organization) recently analyzed the mobile market and published a Point of View paper examining the relationship between mobile and search.

The point of view answers the following 3 questions:

1. What mobile channels are available to search marketers and which show the most promise?
2. What are the prospects for search, particularly local search, on mobile devices, and how is the landscape changing?
3. What steps can marketers take to effectively target and reach consumers using mobile?

Putting the following key steps in place can help marketers achieve better visibility, more accurate targeting and more successful conversion than ever before:

• Create content designed around the specific wants, needs, and usage patterns of mobile consumers
• Redirect users to that content via SEO and paid search efforts calibrated to the smaller screen real estate available on mobile devices
• Complement these efforts with messaging-based, display and interstitial advertising

The complete point of view is available at http://www.sempo.org/learning_center/editorials/sempo_etc_mobile_pov_09-01-09.pdf

SEMPO Members can save 1/2 off agencyside’s upcoming hands-on search 2day workshop. Be sure to use the promo code “SEMPO” when registering at http://budurl.com/b5ss

This event is geared towards preparing agencies to create more effective organic, paid & local search marketing plans. Attendees will craft search marketing plans for their specific clients during the training. They have some great speakers on board and this is a unique opportunity to get ramped up on your search efforts in a matter of a couple of days. Bring your laptop to the event to work through all of the materials on-site.

SuperSearch will cover topics such as:

- How to create, execute, test, track and measure organic and paid campaigns in the most effective way
- The changing world of search
- The ins-and-outs of organic (free listings) search
- Hands-on research and planning of organic strategy using YOUR client or prospective client
- Hands-on tactical site optimization examples using YOUR client examples
- How to get your clients front-and-center on Google maps, in shopping feed results, in image searches, and video searches
- How to DEMONSTRABLY add value
- The value of paid search marketing (pay-per-click marketing)
- How paid search models in Yelp, Superpages, local.com and others can be used to augment Google and Yahoo!
- Hands-on PPC research
- Hands-on implementation.
- How social media profiles and communication in Facebook, Twitter, LinkedIn and others can be optimized to favorably affect search results

Event Details:
September 14, 2009 | 8:00am – 5:30pm
September 15, 2009 | 8:00am – 3:00pm

Location and Host Hotel:
Aloft Tempe
951 East Playa Del Norte Drive
Tempe, Arizona
(480) 621-3300

Another great event was held at Air Marketing location in Tempe. View more photos from the May event here..